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#279100 Economia

Blown to Bits: How the New Economics of Information Transforms Strategy.

Author:
Publisher: Harvard Business School Press.
Date of publ.:
Details: cm.16x24, pp.288, hardcover, dustjacket.

Abstract: Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off.

EAN: 9780875848778
EUR 8.00
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See also...

#279101 Economia
Milano, Il Sole 24 Ore Pirola 2000, cm.15x23, pp.XIV,214, brossura. Coll.Mondo Economico.

EAN: 9788883630972
EUR 17.56
-48%
EUR 9.00
Last copy