Bit-bang. Come la nuova economia dell'informazione trasforma la strategia aziendale.

Harvard Business School Press 1999, cm.16x24, pp.288, hardcover, dustjacket. Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off.