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#279101 Economia

Bit-bang. Come la nuova economia dell'informazione trasforma la strategia aziendale.

Autore:
Editore: Il Sole 24 Ore Pirola.
Data di pubbl.:
Collana: Coll.Mondo Economico.
Dettagli: cm.15x23, pp.XIV,214, brossura. Coll.Mondo Economico.

EAN: 9788883630972
EUR 17.56
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EUR 9.00
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Vedi anche...

#279100 Economia
Harvard Business School Press 1999, cm.16x24, pp.288, hardcover, dustjacket. Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off.

EAN: 9780875848778
EUR 8.00
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