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#198921 Sociologia

Chasing Dirt. The American Pursuit of Cleanliness.

Author:
Publisher: Oxford University Press.
Date of publ.:
Details: cm.15,8x24, pp.XIV,258, 37 foto e facsimile in 16 tavv.in bn.ft., legatura ed.in mz.tela. (copia priva di sopraccop. ma in ottime condizioni.)

Abstract: How did the U.S. get so obsessed with cleanliness? Indiana historian Suellen Hoy goes back to the 19th century to explain how a decades-long struggle to educate government and the public on the need for sanitation and health reforms has now turned into a cultural obsession fueled by many millions of dollars in carefully calibrated ad campaigns. It may have originally been a question of stopping disease in America's booming new cities, but now it's really about our self-image--and the private house-cleaning business is booming.

EAN: 9780195094206
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EUR 16.00
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